CLIENT: Fabletics
PROJECT: Cloud Jersey (Product Launch)
INTENTION: Create an artistic silhouette for the Cloud Jersey collection that captures the duality of motion and stillness—embodying flexibility through moments of euphoria and wakefulness. This launch redefines loungewear as a state of mind, where softness meets structure and wearers are free to move, rest, and express. Through fluid visuals and tactile storytelling, the Cloud Jersey line invites users to feel as good as they look—awake to their body, wrapped in calm.
SERVICE: Art Direction, Product Launch Strategy, Visual Storytelling
SECTOR: Fashion, Wellness, Lifestyle
TAGS: Essentials, Euphoria, Activewear