CLIENT: Nike
PROJECT: Redefined (Pitch)
INTENTION: Reimagine Nike’s storytelling language by centering identity, movement, and memory as core pillars of design. This concept pitch expands Nike’s cultural imprint beyond athleticism, inviting narratives that reflect neurodivergent thought, ancestral knowledge, and the everyday rituals of becoming. “Redefined” explores how apparel and campaigns can echo inner transformation, not just outer performance, while staying rooted in Nike’s ethos of motion and mastery.
SERVICE: Creative Production, Design Direction, Cultural Strategy
SECTOR: Fashion, Athletics, Identity Branding
TAGS: Inner Fitness, Brand Futurism, Apparel Narrative