CLIENT: Sunshine Upgrades
PROJECT: Brand Book (Brand Identity)
INTENTION: Reimagine solar energy as more than just a technology. It’s a tool for liberation. As a BIPOC-led solar company, the mission is to close the energy equity gap by making clean power culturally resonant, community-rooted, and economically accessible. The aim is to shift the narrative from extraction to empowerment, centering stories, designs, and solutions that reflect the brilliance of historically marginalized communities. Through thoughtful branding, community engagement, and design justice, build a future where solar isn’t just sustainable, it’s sovereign.
SERVICE: Brand Direction, Market Analyzation, Graphic Design, Brand Strategy
SECTOR: Energy, Renewable Energy, Real Estate
TAGS: BIPOC, Clean-Tech, Start-Up