December 2025

A Radical Marketing Play for Fitness Studios

Reframing the New Year's rush in a scheme where new members don’t pay to join, they pay for the days they miss. Built on behavioral design, the campaign turns consistency into a rewarding measurable habit.

June 2025

I’ve Been Silently Creative Directing Vic Mensa

It started with not even knowing he was a fan of my old zines. Now we’re in a kinda strategic collaborative relationship where I help shape the resources and ideations so he can share his mind more freely to the world.

June 2025

Well Then, Who Else is on the Spectrum?

I got a late-stage ASD diagnosis, so this past year has been about recalibration. I had already felt myself moving toward creating something around it, but hesitant because making more shit the world doesn't need is gross, yet here we are?

June 2025

I Hate My Voice, But I Like Sharing Ideas

I earned a new certificate after feeling disconnected from my environmental policy roots. I met some CBPs so we got together and explored AI and the future of sustainability. It’s “Cool Black People”, I just made it up, you’re not old.

May 2025

I Tried Taking a Break in Big Sur, but Life’s a Story

My five year old best friend celebrated his birthday in Big Sur, and I took the time to be present and reset with him. I also paced my other best friend (his mom) through her first 5K. Then a lot of food with my other best friend (his dad).

January 2025

I’m Running a Marathon to Jumpstart Rock Bottom

It’s the final stretch of my first marathon. I’m nervous, so I created this campaign to lock in. It’s a reminder that calm is something I can always create. Also, many of you asked how to support, so I added a simple guide with all the race details in one place.

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