CLIENT: Spotify
PROJECT: Wrapped Uncovered (Pitch)
INTENTION: Reframe Spotify Wrapped as more than a product feature — position it as a yearly ritual and cultural mirror. This pitch unpacks the emotional mechanics, aesthetic logic, and behavioral psychology that make Wrapped resonate globally. The goal is to provide strategic insight into how to evolve the campaign while honoring its playful tone, uc-design, and viral DNA.
SERVICE: Creative Strategy, Campaign Direction, Behavioral Design
SECTOR: Music, Digital Culture, Brand Marketing
TAGS: Brand Psychology, Digital Folklore, Platform Culture