December 2025A Radical Marketing Play for Fitness Studios

Reframing the New Year's rush in a scheme where new members don’t pay to join, they pay for the days they miss. Built on behavioral design, the campaign turns consistency into a rewarding measurable habit.


June 2025I’ve Been Silently Creative Directing Vic Mensa

It started with not even knowing he was a fan of my old zines. Now we’re in a kinda strategic collaborative relationship where I help shape the resources and ideations so he can share his mind more freely to the world.


June 2025Well Then, Who Else is on the Spectrum?

I got a late-stage ASD diagnosis, so this past year has been about recalibration. I had already felt myself moving toward creating something around it, but hesitant because making more shit the world doesn't need is gross, yet here we are?


June 2025I Hate My Voice,  But I Like Sharing Ideas

I earned a new certificate after feeling disconnected from my environmental policy roots. I met some CBPs so we got together and explored AI and the future of sustainability. It’s “Cool Black People”,  I just made it up, you’re not old.


May 2025I Tried Taking a Break in Big Sur, but Life’s a Story

My five year old best friend celebrated his birthday in Big Sur, and I took the time to be present and reset with him. I also paced my other best friend (his mom) through her first 5K. Then a lot of food with my other best friend (his dad).


January 2025I’m Running a Marathon to Jumpstart Rock Bottom

It’s the final stretch of my first marathon. I’m nervous, so I created this campaign to lock in. It’s a reminder that calm is something I can always create. Also, many of you asked how to support, so I added a simple guide with all the race details in one place.