CLIENT: Vic Mensa
PROJECT: Sundiata, Mansa Musa Mensa (Albums)
INTENTION: Shape a world where fire becomes inheritance, and memory becomes map. This creative direction supports Vic Mensa’s transformation into fatherhood — a lineage reckoning and spiritual rite rendered through sound, story, and symbol. Mansa Musa Mensa is both a personal mythology and a cultural portal: Afrohemian in rhythm, global in resonance. The project invites listeners to witness not just the music, but the making of a man, past and future at once.
SERVICE: Creative Partnership, Visual Worldbuilding, Narrative Strategy
SECTOR: Music, Cultural Storytelling, Visual Identity
TAGS: Fatherhood, Diaspora Storytelling, Sonic Realism