CLIENT: Presto Charging
PROJECT: EV Charging App Onboarding + Engagement Strategy
INTENTION: Launch a human-centered, data-informed marketing framework that not only welcomes retail rental EV customers but also deepens trust and retention among the rideshare community. This campaign balances emotional storytelling with frictionless UX touchpoints to position Presto as the easiest, smartest way to charge on the go. Through curated onboarding, testimonial-driven campaigns, and lifecycle communication, Presto becomes not just a tool, but a companion for modern mobility.
SERVICE: Lifecycle Marketing, Brand Strategy, Funnel Optimization
SECTOR: Clean Tech, EV, Urban Mobility
TAGS: Customer Funnel, Rideshare Marketing, UX/UI