CLIENT: Meta, Facebook
PROJECT: We the Culture
INTENTION: Support the evolution of We The Culture’s digital presence by optimizing user experience and narrative flow across its flagship platform. This work aimed to honor the cultural capital of Black creators by designing intuitive, accessible, and emotionally resonant UX frameworks. From content discovery to creator onboarding, the initiative centered Black joy, legacy, and future-forward design—elevating the ecosystem with digital pathways that feel as powerful as the stories they hold.
SERVICE: UX/UI Consultation, Content Strategy, Visual Systems
SECTOR: Creator Economy, Black Culture, Tech
TAGS: DPlatform Design, Equity, Digital Storytelling, Community-Building